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What is it about this campaign that commanded attention regardless of age, gender or socio-economic position?View Article
Eight seconds. That’s how much time marketing and communication professionals have to capture the attention of elusive consumers.View Article
A combination of branding and reputation produces stronger results than either of the two individually, yet a sizeable portion of companies have yet to link these efforts.View Article
Marketing to Generation X: six do's and don'ts
Poor Generation X. Wedged between the Baby Boomers and Millennials, Generation X frequently gets swept to the side. Which is a shame...View Article