by Ella Minty
What can public relations and communication professionals look forward to in 2019? To find out, we sat down with PR powerhouse, published author and university lecturer, Ella Minty, to seek out her predictions about what will influence the public relations and communication professions in the next 12 months.
Here’s what she told us:
Although “digital” is still considered by many in the public relations and communication sectors worldwide as the “Holy Grail” of everything related to our activities, digital and conventional media relations are hardly “it”.
These are the main developments that, in my view, will take shape in 2019:
Download Ella’s predictions as an infographic and start planning today.
Ella Minty is a Founding Chartered PR Practitioner, CIPR Board Director, UK Government
Communication Services and Institute of Directors mentor, published author and university
lecturer. She has almost 20 years of high level government and international organisations
experience in corporate reputation, leadership and crisis management, across business
disciplines and governments, including investment markets, lender organisations, national and
international media, NGOs and affected communities.
She handled some of the most prominent international crisis of recent times, developed the Leadership Development Programme for MENA young engineers and she has also been an adviser to several governments on their national branding strategies. She is also a member of McKinsey & Company Executive Panel and the Co-Chair of the Energy Leadership Platform; the first PR and Strategic Communication cross-sectoral Energy think tank in the world aimed at demonstrating the value of PR as a strategic management discipline.